Experiments

Sample data · no accounts connected

Each experiment changes one thing. Variants are judged 48 hours after posting, on median views against the other variants: twice as good scales, half as good stops.

Slideshow hook: question vs. statement
A question on the first slide gets more swipes than a statement.
Slideshowrunning
hookPostsMedian viewsVerdict
Question
“Why do Chinese speakers not understand you?”
52,966Scale up
Statement
“5 tones mistakes every beginner makes”
51,456Stop
Subtitle clip: pinyin highlight on or off
Highlighting pinyin under key words raises completion and saves.
Subtitle cliprunning
pinyin highlightPostsMedian viewsVerdict
Highlight on
Key words highlighted with pinyin
51,110Keep testing
Highlight off
Plain subtitles
51,746Keep testing
Slideshow CTA: last slide vs. caption only
A CTA slide brings more profile visits than a caption mention.
Slideshowproposed
CTA placementPostsMedian viewsVerdict
CTA slide
Final slide: “practice this with Orphi”
00Too early
Caption only
Orphi mentioned in the caption
00Too early